Getting started with mobile attribution

With greater consumer adoption of smartphones and the high functionality apps within them, there can be no doubt that mobile has taken over. In fact, according to a recent study by eMarketer, mobile claimed about 70% of the total US digital advertising space in 2018, while AppsFlyer predicts app install ad spend will grow 45% this year to hit nearly $40 billion worldwide.

The problem is that this success has also led to intense competition. As a result, driving organic users at scale is not a realistic outcome for most apps. Market-driven, non-organic installs play an increasingly important role in them mix.

To help you rise to the top in the mobile-first era, AppsFlyer put together this comprehensive guide. Visit Digital Marketing Depot to download “Getting Started with Mobile Attribution.”

The post Getting started with mobile attribution appeared first on Marketing Land.

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