Back to basics: Understanding your paid search metrics
One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no…
Pro Tip: Leaning into Facebook’s automation for the 2019 holiday season
After much bluster and a snowy Halloween (for some of us, at least!) Holiday 2019 is here, and I’m sure that many of you are working through strategies to maximize…
Pinterest launches Pinterest Shop for small businesses that make and sell products
In advance of Small Business Saturday (Nov. 30) and the holiday shopping season, Pinterest has launched Pinterest Shop – a new dashboard curated by Pinterest that showcases the profiles and…
The 10 Best Free SEO Courses Available Online (Updated)
One of the best ways to learn SEO is to enroll in an SEO course. We did our research and found the best free SEO courses available online. In this…
Brands on Twitter can now hide replies to tweets
Twitter is giving brands and users more control over their social narratives with the ability to hide Tweet replies. The feature is rolling out globally after months of testing in…
Social shorts: Facebook gets a status monitor, YouTube adds Neilsen data to TV, TikTok hits 1.5 billion downloads
This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get…
How to make a holiday shopping campaign for low budget accounts
As an advertiser, it always feels like the holiday season is abnormally long. It starts in August when I’m initiating conversations with our clients about the upcoming holidays and what…
Paid search trends to watch for the 2019 holiday shopping season
The holidays are here! That means search marketers everywhere are putting the finishing touches on strategies to make the most out of the next few weeks, the most important stretch…
Facebook to pull location from ad set when creating new Lookalike audiences
Facebook is testing the removal of the location field that advertisers use to create Lookealike audiences – Facebook’s tool for reaching new audiences based on how they compare to existing…
Twitter testing tweet scheduling on the web
Twitter is experimenting with a feature that lets users schedule Tweets natively on Twitter.com. The company has not confirmed how widespread the test is at this point. Tweet scheduling from…