The California Consumer Privacy Act – or CCPA – creates strict new requirements and processes for all brands that sell to consumers in California. Join OptiMine CEO Matt Voda as…
This is the ultimate SEO checklist for webmasters. If you are looking for a comprehensive checklist to follow and optimize your website for Google in 2020, then you just found…
On Cyber Monday alone, consumers spent $9.4B via online channels – that’s up $1.5B from just last year, according to Adobe, and another record-breaking figure in terms of e-commerce sales.…
For paid search managers, developing an effective branded keyword strategy is nothing new. When it comes to Shopping ads, however, the picture gets a lot murkier – Shopping is not…
Do you already know the basic SEO concepts and looking for some advanced SEO techniques to increase your search traffic? Then this is the perfect post for you. In this…
Contributor and SMX speaker, AJ Wilcox, explains in this video how a simple message and focused audience works best when advertising on LinkedIn. Below is the video transcript: All right…
Last week I sat down with Search Engine Land’s Founding Editor Chris Sherman to pick his brain a bit on what it’s like to judge the Search Engine Land Awards,…
When was the last time you searched for something, clicked an ad and purchased immediately? Probably never. That’s why it’s time for marketers to stop using last-click attribution for measuring…
I used to have a love/hate relationship with reporting. I loved it because data was the sweet nectar we all need to achieve better growth. Reporting allowed us to collect…
Marketing is always changing. And with that constant change comes greater expectations to produce ever-better results at a rapid pace with limited resources. Now more than ever, marketers must be…
